Insurance Viewpoints
In life insurance, most consumers don’t wake up suddenly wanting a life policy, they slowly build awareness and contextual background on why a policy may financially make sense via a human professional such as a financial advisor or insurance agent, and therefore the demand generation comes from human context and interaction, not from spontaneous desires. This explains why despite all the D2C innovations going on in the P&C space with Home and Auto, over 95% of Life Insurance premiums are still distributed in some way via a human being. Drenik: It seems like the vast majority of technology inn
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